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Pictionary’s strategy for success: scaling fun

Season #1

How can organizational leaders prevent mission drift? In this episode of Toughest Call, Rob Angel, Creator of Pictionary, talks about how staying on mission resulted in him and his partners turning down a lucrative licensing deal. Rob originally dreamed up what would become one of the best-selling board games of all time four decades ago. The demand on the small business they created to publish the game in 1985 grew rapidly. Rob was tired of eating ramen noodles and assembling games by hand in his tiny apartment in Seattle, so they started to explore licensing to a larger games company. And after their first candidate didn't work out, they found themselves presented with an even larger opportunity. But along with the big bucks came a big sacrifice. What Rob ultimately faced with this extremely lucrative deal was something many organizational leaders confront: How do I ensure that I'm staying true to our mission?


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