Free Tools Our Process CONTACT US Login

The value of a one-page plan

A leap is required whenever you start any new project, initiative, or business; you can’t possibly know everything before diving in. However, there are some simple ways to “look before you leap” to spot potential hazards with a small amount of upfront planning.

In 2010, I first discovered the concept and value of planning on a single page through the book “Business Model Generation” by Alex Osterwalder and Yves Pigneur. It was in this book that the authors introduced the now well-known Business Model Canvas. 

Unlike typical text-heavy and overly tedious business plans, the Business Model Canvas represents a quick, thoughtful, and visual way to get the entire vision of a business on a single page. These features make the creation of a canvas a lot of fun. Whereas the same can seldom be said about the creation of a typical business plan.

The canvas consists of nine elements that allow you to quickly get an overview of what a business or initiative requires to succeed.

Like all good planning models, these elements ask questions that guide you toward a clearer vision of what you are attempting to build.

Customer Segments: The one or several customers that you plan to serve

  • For whom are you creating value?
  • Who are your MOST important customers?

Value Propositions: How you will solve customer needs and pain points

  • What value do you deliver to the customer?
  • What bundles of products and services are you offering your different segments?

Channels: The communications, distribution, and sales channels used to deliver your Value Proposition

  • How do your various segments want to be reached?
  • How are you integrating your channels with your customer’s routines?

Customer Relationships: To be established and maintained with each Customer Segment

  • What type of relationship does each segment want to have with you?
  • How costly will starting and then keeping up these relationships be?

Revenue Streams: The revenue received for successfully delivering your Value Proposition

  • What value are your customers REALLY willing to pay for?
  • How much does each stream contribute to overall revenue?

Key Resources: The assets required to offer and deliver on the previous elements

  • What do you need to BEST deliver on the promise you make to your customer?
  • What physical, intellectual, human, and financial assets are required?

Key Activities: The things you will DO to aid in offer and delivery

  • How will you create your products or services?
  • How will they get to your customers?
  • How will you find and hold on to your customers?

Key Partnerships: The strategic outsourcing of select activities and resources

  • What Key Resources will you have to source externally?
  • What Key Activities will not be done in-house?

Cost Structure: All elements ultimately result in a cost structure that determines profit

  • What are the MOST critical costs in your model?
  • Which of your Key Resources and Activities will be the most expensive?

The Business Model Canvas is quite popular, especially in the entrepreneurial community. I have used the canvas many times over the years, both in my enterprises and with clients. 

Whether you are using it for the launch of a new product, service, or division of an existing enterprise, or for an entirely new venture, this single-page planning methodology will get you off on the right foot.

Stay connected and get a FREE copy of our book!

We don't email often.

When we do, we contribute value.

If you don't see the value, we make it easy to unsubscribe.


50% Complete

Sign Up for our newsletter and get immediate access to our FREE book